Adidem Asterisks*
"Ad Idem" is the Latin word for the meeting of the minds. We partnered with Adidem Asterisks*, a Toronto-based label, to create an exclusive capsule collection. Inspired by the immigrant Canadian experience, we invite you to join us on this journey.
Shop Roots x Adidem Asterisks* Capsule
Grounded in our heritage, married with Adidem's design and storytelling, together we amplify the travel uniform as we explore the beauty of Canada. It's important for us to write the next chapter in Canadian design by appreciating our shared histories.
“A truly collaborative process from day one, we reinterpreted Roots’ classic Outdoor product assortment by bridging our strong creative design vision with our unique appreciation for art, music and urban culture.”
“Our goal for this capsule is to expose the younger generation to the beauty of the lesser-known parts of Canada. It's essential to tell this story because we often leave Canada to find beauty elsewhere.”
- Nicko Bruno, Adidem Asterisks* co-founder.